Xin Ning
Head of Frontend, Sengo
9:30 – 11:00· Agenda
iA Financial Group · October 30, 2026
From Sitecore to Optimizely, accelerated
How Sengo and Ploy speed up the move of iA's public sites from Sitecore XM (MVC) to Optimizely SaaS (headless).
×Welcome. Grab a coffee, we start at 9:35.
- 9:30 – 9:35WelcomeEveryone settles in
- 9:35 – 9:40Goal of this callJean-Nicolas (Johnny) Gauthier, Sengo
- 9:40 – 9:45Ploy's visionBryant Chou, Ploy
- 9:45 – 9:50Meet the buildersXin Ning and Dia Loghmari, Sengo
- 9:50 – 10:05Live demoiA's front end, from Ploy to Optimizely, end to end
- 10:05 – 10:30Questions
- 10:30 – 10:40Next up: Agentic SEO and AEOFernando Cho, Ploy
- 10:40 – 11:00Questions and outro
- 9:30 – 9:35Welcome
- 9:35 – 9:40Goal of this call
- 9:40 – 9:45Ploy's vision
- 9:45 – 9:50Meet the builders
- 9:50 – 10:05Live demo
- 10:05 – 10:30Questions
- 10:30 – 10:40Next up: Agentic SEO and AEO
- 10:40 – 11:00Questions and outro
9:35 – 9:40· Goal of this call
Goal of this call · Sengo
Bonjour and welcome
Jean-Nicolas (Johnny) Gauthier
Founder and CEO, Sengo
Québec City, QC. Same city as iA's head office.
Two cities. One partnership.
Québec City, QC4,250 km apartSan Francisco, CA
Poutine, meet sourdough.
How it works · Sengo × iA × Ploy × Optimizely
How the pieces fit
Shared standards
- Sengo × iA define the standards first. Ploy then applies them to every generation.
Out of scope
- Permissions
- Frontend hosting
Assumptions
- iA and Sengo will define Standards (including frontend framework) and frontend hosting provider during phase 0
Limitations
- For now, Opti MCP Server is not supporting other platform
9:40 – 9:45· Ploy's vision
Ploy's vision
Meet the Chief Ployee
Bryant Chou
Founder and Chief Ployee, Ploy
Previously co-founder and CTO, Webflow
San Francisco, CA
9:45 – 9:50· Introductions
Sengo
Meet the builders
Johnny introduces the Sengo team running today's demo.
Dia Loghmari
Tech Lead, Sengo
Screen share switching to Xin
9:50 – 10:05· The migration
The migration
Sitecore XM to Optimizely SaaS
Today
Sitecore XM
MVC
- Content and page rendering live in the same platform
- Front-end changes ship with the CMS
Sengo + Ploy
Tomorrow
Optimizely SaaS
Headless
- Editors manage pages and sections in Optimizely
- Content is delivered through Optimizely Graph
- A Ploy-built front end renders iA's design
9:50 – 10:05· Demo
The demo · Xin Ning and Dia Loghmari
End to end, from Ploy to Opti
- 01Digest
iA's front end, into Ploy
The iA Financial Group public site is read and rebuilt as clean components.
- 02Design
True to Figma
Ploy follows the design from Figma, section by section.
- 03Push
Through the Optimizely MCP
The finished artifact is sent to Optimizely through its MCP server.
- 04Compose
Pages with sections
The MCP creates the page and its sections inside Optimizely SaaS CMS.
- 05Deliver
Read with Optimizely Graph
Ploy's front end queries the content through Optimizely Graph, its GraphQL API.
- Figma
- Ploy
- Optimizely MCP
- Optimizely SaaS CMS
- Optimizely Graph (GraphQL)
9:50 – 10:05· Live demo
9:50 · Xin Ning and Dia Loghmari
Live demo
- iA's front end
- Ploy
- Optimizely SaaS
Ploy makes the first move.
10:05 – 10:30· Questions
Over to you
Questions?
Ask us anything about the demo, the stack or the migration.
10:30 – 10:40· Next up
Next up · Ploy
Over to Fernando
Fernando Cho
Founding Account Executive, Ploy
Previously 7 years at Optimizely as Enterprise Account Executive, 3 of them in Financial Services
Screen share switching from Xin to Fernando
10:30 – 10:40· Deep dive
Ploy's full potential · Fernando Cho
Agentic SEO and AEO
Agents that grow how people, search engines and AI assistants find you, on the same site you just saw built.
Search, handled by agents
Keyword research, topic clusters and on-page fixes, informed by Search Console data.
Visible in AI answers
See how ChatGPT, Gemini, Perplexity and Google AI Overviews mention the brand, then close the gaps.
Ready for AI agents
llms.txt, AI crawler rules and structured data, set up and kept current.
Pages that scale
Guides, comparison pages and programmatic pages built on the site's own design system.
10:40 – 11:00· Questions and outro
Questions and outro
Merci. Thank you.
Last questions, then a warm goodbye.
Jean-Nicolas Gauthier
Founder and CEO, Sengo
Bryant Chou
Founder and Chief Ployee, Ploy
Xin Ning
Head of Frontend, Sengo
Dia Loghmari
Tech Lead, Sengo
Fernando Cho
Founding Account Executive, Ploy